It is said that there is nothing permanent except  “change “ and in this fast techno world change is inevitable, what worked this year or one trend and strategy can not be continue for next year .In digital marketing too their is same theory that what worked or trend was today it will continue for next year, or we can say in digital world every day their is new trend. Still you can’t ignore some trends and strategies  that will continue in 2022.

1. Search Engine optimization:

• Search Engine optimization is still king  of all strategies in digital marketing focus on your SEO because Google is still on first no when it come to search queries. While online markets provided consumers with access during lock downs, once limitations begin to lift, consumers started to find local options to satisfy their demands.so the local SEO can be a game changer in 2022.To optimize for local SEO, devote work to optimizing maps business listings, building a Google My Business account, and developing content based on local events or stories. Requesting positive feedback from satisfied clients and optimizing for voice search for directions and operating hours will help you win the local SEO game. And don’t forgot Google My Business is absolutely free.

2. Voice Search Optimization:

• from 2019 there was a emergence of voice search technology and as google also promoted and encouraged to use it had new direction to the search queries. One of survey stated that 70% user will use the voice search till 2022 end. Voice search optimization will be one of the most important strategies in 2022. As with much new technology, the young generation is the primary user of voice search at the moment. Alexa, is the new member of houses now who answers all the queries of individuals .

3. Word of mouth:

• Old is still Gold ,yesssss many people still believe to purchase recommendation from friend and family, Word of mouth is unsung marketing hero when it comes to converting prospects into customers. but only the change is that social media is spreading the brand name in form of reviews and recommendations , influence marketing has its own share in WOM.

4. Content:

• Content strategy will be most important factor in 2022 too. In 2022, we'll see a shift away from standard text-based information and toward dynamic, engaging material that provides consumers with an immersive experience such as quizzes, puzzles etc. The more the customers will engage with content conversion will be also be more. Interactive content is more engaging, memorable, and likely to produce the results your company requires. People like it not only because it's new and different, but also because it helps them feel more connected to brands and involved in the purchasing process.

5. Conversational Marketing:

• With all of the chat bot chatter, the truth of current marketing becomes clear: it's more conversational than ever. People want it that way, therefore brands are responding in kind. When asked a question, 82 percent of consumers desire a "instant" response. Chat bots will go areas they have never gone before in 2022. Based on client interactions, we anticipate that intelligent bots will be more widely accepted in the workplace.